Freya Solutions
A woman owned defense contracting business based in Denver, Colorado. Freya Solution’s owner Melissa is inspired by Norse runes and tradition, resulting in a branding that evokes Nordic elements and includes a requested norse compass or vegvisir.
The Vegvisir, also known as the runic compass, is made up of eight Viking rune staves. It is a symbol of protection and guidance believed to be used as a compass by Vikings. The word vegvisir means ‘wayfinder’ and ‘sign post’ in Icelandic language. In the Huld Manuscript, the Vegvisir is mentioned as a symbol of guidance and protection merely in a sentence that translates to something along the lines of “the wearer of this symbol will not lose his way during storms and bad weather, even if he does not know of his destination”.
Every customer receives an initial run of logos to pick from.
First Round
Once you pick the logo you like best, I create varying colorations for light backgrounds, dark backgrounds, greyscale etc. Each project is unique and might receive more colorations or layout styles than another.
Chosen Logo
Branding Guide
Freya solutions received a quick reference branding guide which included:
A unique font file that we chose for the main typography.
Two sub typography styles for subheadings and paragraph bodies.
A 7-tone color palette made up of cool-toned, Nordic themed colorations.
Including RBG and HEX codes.
A “do and don’t” logo guide with examples of suggested uses and those to be avoided for specific logo variations.
